本人长期进行IT 采纳及使用、电子商务及社会化商务环境下的消费者行为的相关研究，取得了较为丰硕的成果，其论文见刊于信息系统领域SCI/SSCI收录的A类期刊，包括Information &Management, Decision Support Systems, Information & Management等。招收硕士及博士生研究生，欢迎对IT用户使用行为、社会化商务及电子商务环境下/消费者行为/心理、基于大数据挖掘的用户行为分析等方向感兴趣的同学报考。

教育背景
博士：best365备用网址管理科学与工程专业(2011)
硕士：best365备用网址管理科学与工程专业(2007)
学士：湖南大学信息管理与信息系统专业(2005)

海外访问、进修
2011年6月-2011年11月 香港城市大学 研究助理
2013年4月-2014年4月  加拿大英属哥伦比亚大学 研究助理

讲授课程
《项目管理》、《管理研究方法论》等

研究领域
社会化商务、虚拟社区用户行为、用户隐私、信息安全行为、数字鸿沟等

所获奖励
2017 华中学者
2015 亚太信息系统会议（PACIS） “Second Runner-up Award for Best Paper”
2013 湖北省优秀博士学位论文奖

主持项目
1.国家自然科学基金面上项目：信息系统个人化趋势下的IT整合使用：行为与演化与优化研究，起止年月：2018.1-2021.12，在研，主持

2.教育部人文社科研究规划基金：基于体验式设计过程的IT整合使用研究：行为和能力的协同演化与优化，起止年月：2017.7-2020.7，在研，主持

3.国家自然科学基金青年项目，71201062，移动互联网用户信息安全行为内部决策机理及其干预机制研究，起止年月：2013.01-2015.12，19万，已结题，主持。

4.国家自然科学基金重点项目，71332001，社会化商务商业模式创新的理论与方法研究，起止年月：2014.1-2018.12，255万，正在进行，专题负责人。

发表论文
1.Hong Zhang, Ling Zhao*. The Role of Online Product Recommendations on Customer Decision Making and Loyalty in Social Shopping Communities. Journal: International Journal of Information Management. Forth coming.

2.Jinlin Wan, Ling Zhao*, Yaobin Lu, Sumeet Gupta. Evaluating App Bundling Strategy for Selling Mobile Apps: An Ambivalent Perspective, Information Technology and People, 2017, 31(1): 2-23.

3.Rui Zheng, Jun Yang, Ling Zhao* Sumeet Gupta. Enhancing Customer Brand Experience and Loyalty through Enterprise Microblogs—Empirical Evidence from a Communication Framework Perspective. Information Technology and People, 2017, 30(3): 580-601.

4.Shuwei Zhang, Ling Zhao*, Yaobin Lu, Yang Jun. Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services Information & Management, 2016, 53(7):904~914.

5.Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao*, Aihui Chen. Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework. International Journal of Mobile Communications, 2014,12(6):551~577.

6.Ling Zhao, Yaobin Lu, Bin Wang, Patrick Y. K. Chau, Long Zhang. Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective. International Journal of Information Management, 2012, 32(6):574~588.

7.Ling Zhao, Yaobin Lu, Long Zhang, Chau, Patrick Y. K. Chau. Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model. Decision Support Systems, 2012, 52（3）:645~656

8.Ling Zhao, Yaobin Lu. Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention. Decision Support Systems, 2012, 5 3（4）:825~834

9.Ling Zhao, Yaobin Lu, Sumeet Gupta. Disclosure Intention of Location-Related Information in Location-Based Social Network Services. International Journal of Electronic Commerce, 2012, 16（4）：53~89.

10.Ling Zhao, Yaobin Lu, Wayne Huang, Qiuhong Wang. Internet Inequality: The Relationship between High School Students' Internet Use in Different Locations and their Internet Self-efficacy. Computers & Education (SCI&SSCI, IF: 2.868). 2011, 55(4):1405-1423.

11.Ling Zhao, Yaobin Lu, Bin Wang, Wayne Huang. What Make Them Happy and Curious Using the Internet? ——An Exploratory Study on High School Students’ Internet Use from a Self-Determination Theory Perspective. Computers & Education (SCI&SSCI, IF: 2.868). 2011, 56(2): 346-356.

12.Yaobin Lu, Ling Zhao*, Bin Wang. From Virtual Community Members to C2C E-commerce Buyers: Trust in Virtual Communities and its Effect on Consumers’ Purchase Intention. Electronic Commerce Research and Applications (SSCI, IF: 1.734), 2010, 9(4): 346-360.

13.Jinlin Wan, Yaobin Lu, Bin Wang, Ling Zhao, How attachment influences users' willingness to donate to content creators in social media: A socio-technical systems perspective, Information & Management, 2017, 54(7): 837-850

14.Guoyin Jiang, Pandu R. Tadikamalla, Jennifer Shang, Ling Zhao. Impacts of knowledge on online brand success: an agent-based model for online market share enhancement, European Journal of Operational Research, 2016, 48（3）:1093~1103

15.Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao. What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences , Information & Management, 2014. 12.1, 51（8）：1017~1030

16.Hong Zhang, Yaobin Lu, Ping Gao, Ling Zhao, Social shopping communities as an emerging business model of youth entrepreneurship: exploring the effects of website characteristics, International Journal of Technology Management, 2014.01.01, 66（4）：319-345

17.Aihui Chen, Yaobin Lu, Bin Wang, Ling Zhao, Ming Li. What drives content creation behavior on SNSs? A commitment perspective, Journal of Business Research, 2013.12.01, 66（12）：2529~2535

18.Shuiqing Yang, Yaobin Lu, Bin Wang, Ling Zhao. The benefits and dangers of flow experience in high school students' internet usage: The role of parental support, Computers in Human Behavior, 2014.12.01, 41：504~513

会议论文
1.Yingying Hu, *Ling Zhao; Dongdong Zou; and Min Teng (2017), "Why Consumers Need Diversity? Understanding Consumers' Multiple Usage of Competing Mobile Applications from a Variety-seeking Perspective". PACIS 2017 Proceedings. 167. https://aisel.aisnet.org/pacis2017/167.

2.Si Fan; Yaobin Lu; Ling Zhao; and Pan, Zhao (2017), "You Are Not Alone: the Impacts of Danmu Technological Features And Co-experience On Consumer Video Watching Behavior". PACIS 2017 Proceedings. 85. https://aisel.aisnet.org/pacis2017/85.

3.Shuwei Zhang，Ling Zhao ，Yaobin Lu，Jun Yang，Get Tired of Socializing as Social Animal? An Empirical Explanation on Discontinuous Usage Behavior in Social Network Services，14th Pacific Asia Conference on Information Systems (PACIS 2015)，Singapore，2015.7.5-2015.7.9. Second Runner-up Award for Best Paper

4.Lu, Yaobin，Zhao, Ling，Wang, Bin，Exploring Factors Affecting Trust and Purchase Behavior in Virtual Communities，IEEE Symposium on Advanced Management of Information for Globalized Enterprises，Tianjin，2008.9.28-2008.9.29

5.Zhao, Ling ，Lu, Yaobin. Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention，Pacific Asia Conference on Information System，Taiwan，2010.07.09-2010.07.12